When entering a new marketplace, it is important to know how it operates. Many factors that may not seem obvious are vital in identifying opportunities. Understanding these and how the Chinese market functions are the key to success.

JR has years of experience in conducting market research and assessments for foreign cosmetic brands prior to entering the Chinese market.

Based on your brand's philosophy and positioning, we help your brand analyse the feasibility of entering the Chinese market and the best entry and development strategy.